We’re joining the government’s ad council, called the Creative Alliance.
Havas Worldwide New York was handpicked to join the Creative Alliance, a collective supporting Civic Nation. The non-profit, non-partisan organization uses organizing, engagement, and public awareness to address some of the country’s more pressing challenges. Havas is in good company, with the likes of BBH, 72andSunny, HUGE, AKQA, and Big Spaceship.
“This is an opportunity to create branding campaigns that help the government work better,” said Jason Musante, group executive creative director at HWW. “We’ll be affecting change on a huge level and really change people’s lives. It’s a great honor and a wonderful way to give back as an agency.”
The Creative Alliance was especially impressed by HWW New York’s content capabilities. Said Jason, “The efforts we’ve made over the last year to increase our creative profile and grow our talent have made a dramatic difference, and they took notice. This is one more indication of the strides we’re making in New York.”
The agency’s first brief is a very exciting one, which will help the nation’s brightest minds get involved in something meaningful. Stay tuned for more details on this exciting opportunity.
The New York team will be travelling to Washington, D.C. this week to kick off the project. They’re excited to lead the charge and looking forward to working with other members of the network on future briefs.