Havas Edge, the direct response marketing arm of Havas Creative Group, announces the promotion and appointment of Taft W. Zitoun to the role of Vice President, Long Form Media, effective immediately. In this new role, Taft will help Edge's long form media department continue its rich history as the world leader in paid programming. Zitoun was previously Long Form Media Director of Edge.
Abed Abusaleh, EVP of Havas Edge, said, "As we prepare for the future I am glad to have Taft as a partner in the management of this division. Over the past several years Taft has proven his ability to maximize client ROI, and to guide our media buying group to new heights of achievement and efficiency. Taft has also played a key role in Edge's numerous new business wins this year. In his new role he will oversee the operations of the long form group and help ensure that we continue to provide our clients with first class customer service and best in class media planning and buying." As part of his new position, Zitoun will also play a larger role in Edge's U.S. Hispanic and Canadian media buying offerings.
Prior to joining Havas Edge, Zitoun worked for Broadcast Response in Los Angeles. Over his eight years at Edge, Taft has excelled as a media buyer, a director of client services and as media director, and has worked with and led innovative brands such as Tristar Products Inc., Beachbody, Marketsmith Inc, and Euro-Pro.