Dettol

Germ Stamps Blurb

Objective

Every year Dettol runs a school program to promote healthier hygiene habits in schools across the Middle East. This year we focused primarily on the importance of hand washing as the best defense to fighting off germs and illnesses.

 

Solution 

The basic concept was the ‘Germ Stamps,’ used as a clever mechanic to teach kids in a fun and memorable way. How it works is simple: After any activity, the teacher stamps thechildren's hands with a germ character. This makes the kids aware that germs are on their hands and challenges them to wash them off!

The stamps then became part of an educational kit. Working with multiple teams, Dettol developed, distributed and implemented the kits in schools across the Middle East.

The stamps then became part of an educational kit. Working with multiple teams, Dettol developed, distributed and implemented the kits in schools across the Middle East.

 

Relevancy

The service we were providing was education on germ awareness and the importance of proper hand washing. We had to make this relevant to our target market. We know that for kids everything is about having fun –and they don’t want to learn about mundane things like germs and hand washing. So we used this insight to turn the boring chore of hand washing into something fun.

 

Results

In terms of results, well, we weren’t selling any products. We weren’t looking for Facebook or Twitter fans. It wasn't about YouTube hits or online impressions. All we were trying to do was promote healthier hygiene habits across the Middle East, and the teachers across all schools say the stamps are really working. After any activity, kids are queuing up for the germ stamps. They don’t need to be told to wash their hands, they want to! It’s nice to know that by the end of this school year over 1 million kids across the Middle East will have learned to wash their hands with our germ stamps.


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