Swarovski

iPad Platform

Overview

HD was appointed to support the presentation of Swarovski jewelry as part of a catwalk fashion show in Mall of the Emirates, Dubai.

Challenge

Digital had to support in-mall operation while we had a very limited access to global brand social pages and websites and lots of restrictions to what can be done on a local level in addition to low internet connectivity at malls.

Solution

While the show was ongoing, users had the chance to take photos and get them uploaded onto a Swarovski tab, that we created for iPad, and get friends to vote for the best photo. To overcome the connectivity obstacle and enable people to register easily, we used a Mac book air as a replacement to the server.

 

 

 


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