Great ideas win. They sink their claws into slippery attention spans and don’t let go. They erupt and disrupt. They change how people think and influence what people do. And, at a time when rote repetition is no longer enough to capture an audience, much less build customer loyalty, they have enormous power to build businesses and brands.
Increased competition, saturated markets, and sliced-and-diced audiences mean every business must fight every second to be heard. This new playing field demands that brands create constant engagement and the building of real and lasting connections with consumers. The best way to build those connections is to bring to life an idea so powerful it is capable of persuading consumers to actively pursue a relationship with the brand, not vice versa. That is why we believe in and dedicate ourselves to Creative Business Idea®.
Three proprietary tools feed into the development of Creative Business Ideas®: Prosumer analysis for consumer insight; Brand Momentum for brand insight; and Decipher for category insight. With these tools we are able to develop and implement ideas that meet our exacting criteria: They must be transformational and drive profitable growth. They must transcend media. And they must be adaptable to both traditional and emerging formats.
At their best, Creative Business Ideas® don’t only change how consumers view a company but how a company views itself, removing burdensome constraints and offering the business new spaces in which to explore and grow.